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SEPTEMBER 2010
THE BLACK
EYED PEAS

How the Band Takes Care of Business

Selling records used to be the secret to success in the music business. For the Black Eyed Peas, it has been all about corporate connections. On their path to the top, the Peas have been escorted by a parade of corporate backers, cultivated by frontman will.i.am. From BlackBerry to Levi’s, Honda to Pepsi, brands have padded the group’s video budgets, sponsored its tours and showcased band members in prominent places. Cover Story

SEPTEMBER 2010 ONLINE TEACHER GUIDE
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RETAILING
Teen Stores Aim Younger
After failing to reach adults, they’re now focusing on babies and kids Article

TECHNOLOGY
The Next Chapter
If e-books take off, what will
Barnes & Noble stores sell? Article

IDEAS
Stay in School
More hours, more days in the classroom would improve our education system Article

BIG BUSINESS
The ‘Wal-Mart Killers’
Opposition to new stores is often stoked by competing supermarkets Article

MARKETING
Low Point for Hightops
More basketball players are switching as function trumps fashion Article

ON CAMPUS
Great Expectations
In college, listen to others, but follow your own path Article

SPORTS
Payoff Pitch
Ballplayer has a 25-year, $29.8 million deal—and he won’t have to play a single inning Article

OPINION
My Vision for Haiti
Wyclef Jean runs for president
Article

PLUS: LeBron James’s tax break, and Apple’s big advantage Article

NEXT MONTH: “Learning for Life,” a special pullout section on career options and the jobs of the future

LETTERS TO THE EDITOR

 

What's News



Get Your College Questions Answered
LIVE WEBCAST: Sept. 15, 7 p.m.

Tune into a live admissions webcast presented by WSJ On Campus at wsj.unigo.com. A panel of admissions counselors and experts in the field tell you what you need to know about the college admissions process. Live from Cooper Union at 7 p.m., Sep. 15. To have your question answered by the panel, send it by email to wsjoncampus@unigo.com.

WSJ On Campus also features a collection of Wall Street Journal articles on getting into college, paying for it and making the most of the experience once you get there.


STUDENT VOICES
Term Limits

Honoring his sister, a college student challenges everyone to eliminate derogatory use of words like 'retard.' By Katherine Mirani Article

WSJ.COM
The ABCs of E-Reading

Book lovers have long worried that technology would lead to the demise of long-form reading. But new research shows that owners of electronic reading devices may be reading more than ever before. Article

Scores Stagnate at High Schools
Despite modest gains in college-readiness among U.S. high-school students in the past few years, new data show that fewer than 25% of 2010 graduates who took the ACT college-entrance exam possessed the academic skills necessary to pass entry-level courses. Article

Financial Aid: How to Get More
Many well-off families are too affluent to qualify for significant financial aid, but not wealthy enough to afford to pay out of pocket. But that doesn't mean they can't game the system to their advantage. Article

Did I Pay Too Much for Lady Gaga Tickets?
How to avoid rip-offs when buying tickets to concerts this summer. Article

10 Things Campus Security Won't Tell You
Article

Paying for College: What You Need to Know
Webcast from New York University, featuring: Martha Holler – Vice President, Sallie Mae; Mark Kantrowitz, Publisher, Fastweb.com; James Boyle, President, College Parents of America; Melissa Kunes, Pennsylvania State University, Senior Director, Office of Student Aid; Randy Deike, New York University, Vice President of Enrollment Management; and Jennifer Garratt Lawton, Wesleyan University, Director of Financial Aid. Watch it

Inside the Admissions Office
Watch video excerpts from “Inside the Admissions Office,” an online forum featuring admissions deans from eight of America’s most selective colleges and universities. They tackle such topics as: How involved should your parents be in the admissions process? And what makes a good college essay?
Watch

There's Grass on the Football Field
Despite stiff penalties, the number of top prospects who have admitted smoking pot or have been caught doing so increased by 30% from the season before. Article

The Sports Mortgage
For the price of a three-bedroom home with a pool in a leafy suburb, you can now buy something really and truly invaluable: Your own stadium seat. Article arrow

Devaluing a College Degree
The idea that a college grad earns $800,000 or more than a high school grad is based on fuzzy math. The real number is much lower. Article

Bill Limits Restraint of Unruly Schoolchildren
Physically restraining unruly schoolchildren or locking them in isolated spaces would be subject to federal restrictions under legislation passed by the House. Article

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